Tuesday 10 December 2013

Album Covers

Our group had planned our album cover, front and back, to be made up of images of Rosie May standing on Brighton promenade in front of the sea and the Brighton pier and eye. Therefore I edited the images that I took on the shoot day that were adequate for the album. I then used Photoshop in order to alter the colour temperature of the images as well as adjusting the colour of the sky with the brush tool, enhancing the blue hue of the sky. I then experimented with the text fonts, position and size on the album cover in order to introduce Rosie May to the public on the front of her album in the best way possible.

 
 


Wednesday 4 December 2013

Our Shoot Day


We spent the whole day in Brighton shooting Rosie at different locations and lip syncing. There were a few changes to our schedule because of the unpredictability of the day. First we shot her against the panorama of the city because we have tried to portray her as an urban artist. Then we decided to film her against the pub, opposite, with a large amount of art on the walls of musical stars she looks up to, therefore meaning something to her and worthy of being in her video. This was my favourite location to shoot at. We had her walking towards us across the street and singing into the camera. This was done to emphasise the fact that she is a single artist and this video is directed entirely at her in order to attract the audience and make her star image memorable.
  We then filmed her as she walked down the streets and also her entering different shops and looks at different 'Brighton products' (e.g. punk jackets, Steel boots). This was done in order to concentrate on her background and present her as an English artist. This will help us attract a certain audience of girls 13-21 who are from UK or even specifically in Brighton. Also, the fact that she is walking around, suggests that she is not an untouchable artist, she is down to earth and able to live a normal life which may appeal to the audience who may be looking for a genuine, organic singer.
  At the end of the shoot day, we filmed her against the view of the sunset and Brighton pier, whilst I additionally photographed her for our album cover and website. The warm colours of the shot and the beach portrayed her sexuality and her beauty. We were able to capture effective close-ups of her eyes and lips as she was singing meaning that we can heighten the intimacy of her song so that male audiences will be interested. We decided to have few shots of her against the sun and we used two cameras simultaneously. This enabled us to grab her performance element from different angles and portray her as a mature star. The audience would see her as a courageous and mature songwriter which links with the stars we were mostly influenced by (Lana Del Rey). The fact that we were shooting around the panorama of Brighton and had her walking around town looking at many different objects to purchase (which are symbolic of this city), we were able to convey the fact that she is an organic star because of her close contact with people and the way she is mixed up in a crowd. This would make audiences believe that she is just the same like everybody else.
 We enjoyed walking around and getting different shots in Brighton. We could sense the spirit of this city and we thought that it was perfect for Rosie to be in Brighton and not in London. However, because we decided to cut out the narrative strands, we had to compromise and get many different shots of the market and Rosie walking around. This will enable us to grab audiences attention and keep them interested for the whole length of the video. Another element which we really enjoyed was the fact that we had Rosie amongst other people that made things enjoyable and interesting. Because we had a real artist and we had to film on a real outdoor location, we learnt a lot of things about how we must plan our shots beforehand in more depth and expect the unexpected. Overall, I believe that our music shoot day had been successful and we have managed to grab many shots that would keep our audience interested and our artist satisfied. Now for the editing...