Thrift Shopping

Ever since Macklemore released the song 'Thrift Shop' there has been a complete surge in the trends of shopping in unique and second hand/charity shops. We decided to incorporate this new trend in the video as it is showing that Rosie is part of this new phase. Although this video was uploaded a year ago, from the #trends on twitter we can see that #thriftshopping is still a craze and an iconic activity.

Although in our video we show a deeper meaning to her shopping, that Rosie cannot fill a hole that her love has left with her, yet it also shows iconic shops that are the attraction to many visits to Brighton. 

By also including the aspect of thrift shopping it also shows that Rosie is a down to earth and normal 'girl next door' artist, who is just the same as her fans, which could also be similar to the image that Lorde has created with 'Royals'. 

By making the craze thrift shopping it gives Rosie a good link to a level headed artist like Macklemore who is seen to be respected in the industry, as well as showing support for causes such as gay rights with his song 'Same Love'. This makes Rosie support and show iconography with an idol of music. Where as if we would have used something like 'twerking' this could have been a negative link to the artist Miley Cyrus who has been getting bad press in the music industry for pulling stunts like smoking weed on stage. This would not have been a good thing to link with Rosie as Rosie, like Macklemore is a respected and level headed artist.



MACKLEMORE

ROSIE MAY