Evaluation Task 3: 'Solo' Production and Distribution

Our thriller 'SOLO' would benefit from pitching to UK producers 'Warp Films' because this credited production company creates pioneering British cinema, short films and music videos such as Shane Meadows' 'This Is England' which became a success after recognition of good film reviews. 'SOLO' will go on to be distributed by 'Optimum Releasing' and also by 'Magnolia Pictures' in the USA which will have a limited release in art-houses and small cinemas. 'Warp Films' would be interested in 'SOLO' as they primarily specialise in innovative, low-budget films, which 'SOLO' is.

 

A film that is in a similar vein to 'SOLO' which has been produced by 'Warp Films' is 'Dog Altogether' which consequentially involves a significant amount of violence and depression, therefore being a dark film. Warp work closely with Film 4 co-producing films as well as finding distribution through optimum releasing. A good way for them to offset the costs of production would be to work in partnership with Film 4 on our film, therefore if it proved to be a word of mouth success Film 4 could premier the film on their tv channel and raise costs to offset the production through increased revenue from advertising during the advert breaks. Also as 'Magnolia Pictures' specialises in foreign and independent films this means that they will be attracted to the film 'SOLO' as it will be based and produced in the UK. Magnolia also has a genre films label named 'Magnet Releasing' which mainly distributes foreign action films. Films distributed by Magnolia typically appear on the cable television channel HDNet Movies during their first week of release. 

 

 

'Magnolia Pictures' have distributed many varying genres of films and pride themselves on having the power to attract wide audiences of different age and target groups. However, 'Optimum Releasing' distributed the film 'The Hurt Locker' and the target audience was the hard-to-reach demographic of 25 to 44-year-old males, and the film faced strong competition from arthouse and mainstream films in the first two weeks of release. In addition, the campaign had to balance the film's core strength as an action-packed thriller, while maintaining its art-house credibility. Our thriller 'SOLO' is also aimed at males around the same age group of 15-40 year olds as it is of the thriller genre and may also include shots of action. Therefore the thriller film 'SOLO' is well suited and a perfect pitch for the producers and distributors of 'Warp Films', 'Optimum Releasing' and 'Magnolia Pictures'.