The Bourne Ultimatum Poster

• The poster shows a rugged looking man in two poses, gazing intently at the camera and looking over his shoulder apprehensively. In both photos he looks attractive and may appeal to most women. 
• The picture on the left shows the main character holding a gun as he is dressed in all blacks therefore this represents action and murder as he may be undercover which would appeal to most men and viewers who like action films.
• The text saying 'Matt Damon is Jason Bourne' may attract Matt Damon fans to the film as it has been clearly advertised that he is playing the main character. 
• The presentation of the release date in the centre of the poster makes the numbers look as if they are part of a code which may interest viewers who like a challenge to solve mysteries in the plot. 
• The facial expression of the main character on the right is very intense indicating that the mood of the film may be very serious and therefore it may be attract viewers who enjoy drama. 
• The appearance of the mans face on the right shows his skin to be cut and dirty which implies that the film is action packed and violent.