Music Video Comparison of Conventions

Below I will be making comparisons of features of both Amy Winehouse's music video 'Tears Dry On Their Own' as well as Rosie May's 'Morning Blues'. Both videos have a lot of the same uses of conventions.

 

 

Both Amy and Rosie are situated against colourful and vibrant walls as cars pass behind and infront of them. This is a signifier of the urban and built up locations they are both in which adds to their urban and edgy star images.

 

 

 

 

 

The convention of close ups and extreme close ups is used in both Amy and Rosie's videos. The viewer is able to see the similar styles of makeup that the artist's use. The use of cat-flick 60s eyeliner is evident in these beauty shots and therefore gives the audience a sense of their retro and vintage star image as well as showing their appearance more clearly.

The shots above are incredibly similar and again signify the fact that both videos are shot in urban, city based locations. The use of the shots shown above help to indicate the journey that the artist is going on through out the video as they are literally seen to be journey by walking through the streets. The shots also help to accentuate Rosie's likeable and 'girl next door' character as she blends in and is one of the public in her video, enabling viewers to relate to her, especially young girls.

 

 

Above is a slightly wider shot of the surroundings of both of the urban locations shown in the videos. This helps audience members to envisage the setting more clearly and provide an image of the people, props and setting that help to generate the urban and edgy star image that Amy and Rosie both share.

 

 

 

 

 

Above, both videos incorporate the artists to be walking through the streets, looking at shops on either side of the pavement, giving the viewers an indication of their alternative style. Rosie and Amy's videos are depicting them to both be in urban locations, surrounded by the public.

 

 Both videos depict a use of artificial lighting in the architecture of the setting. Amy's video depicts a use neon flashing lights as signs on a motel building whereas Rosie's video shows the flashing lights of Brighton pier. This helps to accentuate both of the artist's urban star image.

 

Both videos depict a journey through the day visibly shown through the use of lights. Amy's video starts in the morning, showing her to be situated in a light and airy bedroom without any lights on and also walking through the street in broad daylight. When the video is coming to the end her motel lamps are on, as show above, as well as the sight of her walking down the street in the dark. Rosie's video shows the setting sun at Brighton seaside. Similarly Rosie's video follows a journey, partially seen through the transience of daylight. The video starts in the morning with overexposed white natural daylight and ends with artificial lights of the pier and the setting sun.