Our Focus Group Feedback

DEFINITION:

Focus Group

a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

This is a video filmed of our focus group we gathered together in order for our group to gain more audience feedback. The focus group enables us to receive a deepened idea as to what the audience members feel for the video, what their specific opinions and attitudes are towards the work as well as suggesting any improvements we could make or things we should have done differently if we were to do the project again. In the focus group we chose to include both people that would be inside our target audience as well as those who would be excluded in order to get a varied response of opposing opinion to the stimulus we show them, which will inevitably benefit our music video and broaden our understanding of Rosie May's potential target audience.  we include people from our target audience group and people excluded from our target audience group.