Eduardo Paolozzi's piece called 'It's a psychological fact pleasure helps your disposition' of 1948 presents a familiar European attitude toward the shallow contentment and fixation on hygiene disdainfully ascribed to Americans; but Paolozzi's title also contains a protest against coerced deprivation, which withheld from Britain's working classes the freedom from drudgery and the sensual excitement that seemed to be nearly universal across the Atlantic. As well as this original underlying connotation of the Pop Art piece, the images clearly also show the woman to be the one to do all of the housework and duties, which is also represented in a retro way, being dated to today's viewers. Similarly, Richard Hamilton's Pop Art piece titled 'Just what is it that makes todays homes so different, so appealing?' of 1956 displays a similar style to the art direction incorporated within Beyoncé's music video of 'Why Don't You Love Me?'. This Pop Art piece also shows the woman to be exploited in her topless state, which could be seen as typical for the female gender in the past. These are all influences for 'Morning Blues' due to the fact that they are around the time of the 60s, possessing a retro style, which Rosie May desires in her video, as well as the fact that it provides a narrative which fits the idea of depression in an everyday, mundane life, depicted through the act of houseduties, communicated through the song of 'Morning Blues'.
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| Eduardo Paolozzi 'It's a psychological fact pleasure helps your disposition' 1948 |
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| Richard Hamilton's 'Just what is it that makes todays homes so different, so appealing?' 1956 |
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