Genre is essentially important for the customer as the process of categorisation is vital for some listeners. Additionally, a genre can be connected to certain image with factors such as clothing, hair and lifestyle. Therefore an artist's star image is majorly important as well as their sound due to their prospective appearances on TV as well as them being visually represented on record sleeves, publicity photos and music videos.
Therefore, this year when developing our musical product it is essential to primarily confirm the genre of the artist's work as a way to continue with building on their star image, following up on their sound. This has proved to be vital for an artist such as Adele, whose music draws from classic pop styles of the 1960s and 70s. She is often photographed wearing classic, retro clothing that associates her with her role models Aretha Franklin or Dusty SpringField and suggests she is serious about he music, being a soulful artist, prioritising her music over her look whilst opting for a classic vintage vibe, at the height of fashion today. Adele is a nationally successful artist with a wide audience listening to her work. This could possibly be due to her various role models influencing her sound and looks reminding an older generation of their loved artists. Therefore, it is essential to confirm a genre and then star image which could then pay off to create as many links as possible to the greats in the music world whom have passed in order to gain a wide target audience, leading to the heightened possibility of obtaining success.
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