Music Video Idea 1

LANA DEL REY

- Diet Mountain Dew -

  

Star Image

Lana Del Rey is a classy as well as wildly eccentric artist. She is a 26 year old sultry, seductive songstress. Many of her existing videos for other songs are slick and lavishly produced signifying her pride in her music as an artist. Her abnormal yet chic style suits her sound of soaring vocals and melodies, reflecting genres as diverse as hip-hop and indie music. Her music is associated to a self styled 'gangsta Nancy Sinatra' paying homage to 1960s fashions and seedy showbiz glamour. There has been a fair amount of speculation over the artist due to her transformation from Lizzie Grant, her true identity, to Lana Del Rey, her stage name of an entertainment act and false persona, set up and encouraged by her management.

Music Video

Since the song's melody includes mentions of New York the music video will be set in New York City. Establishing shots of New York's most famous locations such as Fifth Avenue, Statue of Liberty, The Empire State Building, Time Square etc. as the screen blacks out in time to the beats and reappears with these different images. The start of the music video will show Lana in her usual retro fashion with dark glam sunglasses on, strutting down fifth avenue with a love interest of hers. Close ups will be filmed of the pair holding hands and sharing intense looks with each other. Cut to various close ups of the artist singing the lyrics to her song, seen to be wearing dramatically heavy makeup. Cut to a slow motion shot of the pair driving down Brooklyn Bridge, the love interest smoking with one hand on the wheel, maintaining a smouldering attitude, whilst Lana admires him in the passenger seat. This idea will vary in shots from mid shots to close ups of Lana, her eyes drawn to the driver, the driver's cigarette in hand and cigarette to mouth and gentle exhalation of smoke. This will be followed by a mid shot, from the backseat of the open top Ford Mustang, filming the couple and the view in front through the wind screen of the bridge's arches in dazzling sunshine. Cut to more artist close ups of Lana lip-syncing. Cut to the pair relaxing in Central Park on a picnic rug laden with picnic goods, a vintage picnic basket and champagne flutes. Close ups of Lana pouring champagne for the pair. Mid shots of the two laughing and teasing each other. Close ups of Lana's profile laughing and smiling. Mid shot of the pair laying on the rug in the setting sun, Lana resting on her lover's chest. Close up of the artist lip-syncing while her head is rested in this position. Cut to long shot of Lana in a full length gown playing the piano on stage and singing. The room is dimly lit. Close ups of Lana's hands on the piano keys, her hair sweeping down over the back of her dress. Cut to the couple at an evening Broadway show. Mid shot taken from behind the couple in their seats, Lana's head on his shoulder. Focus in on the activity on stage, Lana in the long dress, back lit lights portraying Lana's silhouette, slowly fade as music video ends.