Romey Oldworth: Rosie May's Music Video Ideas

Rosie sent us a couple of her ideas for the upcoming music video of her song 'Morning Blues'.

Since it is her first ever music video for her first single we have come to the conclusion that it can't be too elaborate or high budget due to her having to work up to this stage in her coming music career. Therefore, a minimalistic approach with plenty of close up, performing and beauty shots of Rosie incorporated within the video to let the viewers receive a clear idea of her appearance and star image. However, since this is her first music video it is very important for us to emphasise and correctly portray her desired star image as this is what will be referred back to in the coming years of her career.

Rosie's musical inspiration is heavily based in the 60s soul scene era of the Supremes to Otis Redding as well as modern artists such as Amy Winehouse and Prince. The moody uptempo ballad was written by Rosie one morning about how awful she felt one morning. The track primarily conveys ideas of the illusion of romance at night time, and how many people hide their feelings and only truly face them the next day, waking up to feel blue.

The Supremes

Otis Redding

Rosie imagined the story behind the lyrics, in simple terms, to be set at night time where the girl is having fun, drinking, partying, mingling 'she takes to the night, forgets the rest' 'hedonistic joy'. She looks up at the stars as morning comes, witnessing an early sun rise when reality hits as well as her realisation of heartbreak.

Rosie mentions her primary want for the music to incorporate stock footage of various activities, objects etc. summing up and relating to morning blues. She also mentions how she would not like to be the central focus of the video with only occasional shots of her performance elements and a basic storyline. She also mentions Lana Del Rey's music video as an example of what she would ideally like to style her music video on for 'Morning Blues'.

An idea Rosie had for the setting of the video is a rundown 17th century property called Leith Hill Place, now owned by the National Trust, being very near to our school and a previously frequently visited place of Charles Darwin's. Or if not, somewhere very authentic and sad looking with the possibility of catching a sunset and/or sunrise.

Leith Hill Place

Using the window facing the garden, her idea is to film the sunrise with her sitting in the window seat, onlooking the scene. The feeling of the morning, after making a mistake, sitting on the window ledge whilst the sun rises engrosses her in her morning blues. A storyline could be initiated at Leith Hill based on a party scene.

A video reference Rosie mentioned in her ideas is Lana Del Rey's 'Video Games' music video. The vast array of stock footage included in the video is just what she is looking for. In 'Morning Blues' she would ideally like to incorporate stock footage from older periods of time ranging from people, cartoons visuals of the sky and weather etc. The stock footage would ideally conform to the theme of sadness, the sense of being blue, incorporating visuals of London through different time periods and various stories of being blue, the weather and the skyline and changing from day to night.