Another factor of this video is the
iconography of Beyoncé is seen through her powerful image of
a strong independent woman. We would like Rosie to be portrayed
as this strong independent woman like Beyoncé it would start to create her
own iconography and reputation that would be familiar amongst her fans and
target audience.
The colour scheme of golds and images of
wealth is something that we would like to feature in Rosie's video, as it shows
her status and up and coming power in the music industry. However, we don't
want to make this element too overpowering as the target audience will not warm
to her as much as the Ariana Grande 'girl next door' image. Although, her power
will grow with the increase of her fan base and position in the charts.
Other aspects of this video which will
be similar to our video is the costumes, especially for the car washer, and
gardener, they are very similar to our video setting the period in time and
representing the different tasks around the house.
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