Target Audience

Judging from Rosie May's song Morning Blues, we can judge that she would appeal to a younger audience. This is because of her young age. At this stage of her career she would be more occupied with conveying her party-individuality rather than accessing serious matters of life. In her song she deals with the problem of making mistakes, which you regret in the morning. It is therefore, a more juvenile thing to do. Unlike other much older artist who sing about different life matters, Rosie things about learning and getting life experience. Therefore she would appeal to girls from 13-24. This means that they would be able to relate to Rosie because of the same problems that Rosie had faced herself. In all truth, the meaning of Morning Blues is far from being unique and therefore it falls perfectly for the category, which I had described above.

Apart from young girls, Rosie would also appeal to male audience. This is because she is young and attractive and as any other artist in this world, must convey her sexuality. Males aged 13-24 would also like to listen to Rosie May because she is young has got a nice voice and she is pretty. All Pop Stars are designed to attract the opposite sex. In this way they are able to make a lot of money because they will feel closer to them therefore feel like there is a link between them. It is necessary to convey her sexuality in a positive way so that we are sure to attract the opposite sex. 

The 13-24 year old target audience of Rosie May's music
will inevitably include school students.

Because her song is quite upbeat and fast, we could argue that her music would appeal to people who like Katy B music. This is because it has a break feel to it and it is very good to dance to. Therefore, people who like dancing music would appreciate Morning Blues a lot and would be attracted to get the single. Again, this music could be played in a dance club and many would enjoy it because of it funky break-beat style drums. I believe that it would be good for party-animals too. University students especially would be attracted to this sort of music because of the idea of listening to happy uplifting music at a party. Songs like Morning Blues help people sustain their excitement throughout the night so it could perfectly go onto a CD compilation of good dance music. 

Katy B

  Because this song is quite liberating in a way it sounds and especially in terms of it's optimistic lyrics, we could apply this to people who are liberal. They would enjoy it because Rosie is portrayed as a free young girl who believes in her mistakes and believes in the fact that she can do better next time. This is a very liberal perspective and I believe that she would appeal to youngsters who follow liberal style of lives.

A prospective target audience of partying youths.

   Moreover, because this song sounds happy, children might like it as well and their parents would play it for them. This therefore can suggest that parents themselves will like it and will have to buy the CD for their children. Because Rosie May is relatively young herself, it will be perfect for young children because they will see her as an older role model for behaviour and look (and I am glad we are making her look classy, at least next generation will have a good taste in fashion). This will also encourage parents to buy her CD, implying that there is a high chance that they themselves will get caught up in her music and are likely to listen to her themselves.

Parents may have an influence over what music
 their child listens to.