Psychographic and Demographic Audiences

Demographic.

We believe that Rosie May would appeal to people who like Lily Allen and Ellie Goulding. Those would be girls age between 13-21. They would like to listen to Rosie May because she would appear unique and different. This is what young girls tend to follow these, days trying to highlight their individuality. Rosie May would be a perfect example of an artist who is a bit sad and "deep" in the meanings of her lyrics. She would attract girls who like to shop because of her star image which seems to be different to what people wear nowadays anyway.

  Rosie May would also attract people who like organic music because of her attempt to create real sounding and beautiful singing. This would allow her to attract people who prefer real singing instead of Rihanna singing. Fact is, although Rosie is trying to approach her audience differently, she is doing it in the same way as many other Pop Stars are, such as: Adele. Therefore she would appeal to people who like similar taste of music and people who are not really bothered with what they are listening to and would listen to anything what is on the radio.

Psychographic.

People who believe in their freedom of choice and young love and liberty and all. Those are the people who would like Rosie May. Moreover, people who are not really bothered to look behind the mainstream music and explore different genres would be a perfect match for Rosie May. People who tend to like parties and of course people who live in London and like the urban spirit of it. Therefore, we can conclude that she is not going to appeal to a very sophisticated audience. young people who tend not to be interested in music and don't really understand how the music industry works and just let very bad music being put in their heads.

    We are falling into the risk of creating an artist who would have a similar reputation as: Rihanna, Beyoncé, Jessie J, Miley Cyrus etc. But because the human flock of sheep cannot quite establish the difference for themselves between good and music, it is not going to make much difference as long as her album is sold.

Urban residents of London may favour Rosie May's music
because of her mutual love for the city due to her urban roots.