Target Audience Facebook Page

 

Looking at this target audience page we can see that our perfect target audience would fit into the 'trendy's' category, due to her teenage interests and we can see she is fashionable and cares about her image, this is clear also from her bio of her being a model. Music wise this person is perfect as she 'can't live without a bit of Little Mix, Lily Allen and Lana Del Rey' as well as liking Amy Winehouse! All these musicians are very similar to Rosie May and people who she has taken inspiration too.

Psychographic and Demographic Audiences

Demographic.

We believe that Rosie May would appeal to people who like Lily Allen and Ellie Goulding. Those would be girls age between 13-21. They would like to listen to Rosie May because she would appear unique and different. This is what young girls tend to follow these, days trying to highlight their individuality. Rosie May would be a perfect example of an artist who is a bit sad and "deep" in the meanings of her lyrics. She would attract girls who like to shop because of her star image which seems to be different to what people wear nowadays anyway.

  Rosie May would also attract people who like organic music because of her attempt to create real sounding and beautiful singing. This would allow her to attract people who prefer real singing instead of Rihanna singing. Fact is, although Rosie is trying to approach her audience differently, she is doing it in the same way as many other Pop Stars are, such as: Adele. Therefore she would appeal to people who like similar taste of music and people who are not really bothered with what they are listening to and would listen to anything what is on the radio.

Psychographic.

People who believe in their freedom of choice and young love and liberty and all. Those are the people who would like Rosie May. Moreover, people who are not really bothered to look behind the mainstream music and explore different genres would be a perfect match for Rosie May. People who tend to like parties and of course people who live in London and like the urban spirit of it. Therefore, we can conclude that she is not going to appeal to a very sophisticated audience. young people who tend not to be interested in music and don't really understand how the music industry works and just let very bad music being put in their heads.

    We are falling into the risk of creating an artist who would have a similar reputation as: Rihanna, Beyoncé, Jessie J, Miley Cyrus etc. But because the human flock of sheep cannot quite establish the difference for themselves between good and music, it is not going to make much difference as long as her album is sold.

Urban residents of London may favour Rosie May's music
because of her mutual love for the city due to her urban roots.

Eliza Doolittle's Facebook Page

This page is very similar to how we envisage Rosie's page, as it shows a retro feel with an urban twist. We can see this in the black and white profile picture with Eliza sitting at her old fashioned car. This could connote how she is timeless, and has a sense of nostalgia to her music, with the 'girl next door' image that everyone can relate too. We also see the font and colour of font is very feminine and girly, however bold. This could represent her as a strong and powerful individual and the photo of her is very simplistic showing again that her music isn't fake and over processed. Her bio box is also very different, as it isn't advertising her music, however, it's advertising her personality, making people feel closer to her as a friend then a fan. This is also is evident with the 'Suggest an Edit' link under this box, giving the fans of her an opportunity to help their idol. There is also a link to her 'live' music. This is good as again it focuses on her music and not her image. The font of 'In your hands' is a copy of a special hand writing, so this shows that it is her personal touch, and relating to the message of in your hands, it shows she is sending out a personal piece that makes her audience feel like they know her better. This aspect I would like to be key on Rosie's page, is the fact her fans and target audience will get a personal and intimate relationship through Rosie, enabling them to feel like they can access certain parts of her life that no one else can.

I feel this photo portrays a more personal side to Rosie, as it shows her looking human and a normal teenage girl. This is something we would want to make persistence on her Facebook page, as we want her fans to see her humble and human side, which can certainly be heard in her music.

Little Boots Facebook Page

 

This Facebook page is different from the rest, as it is very dark with futuristic/ blurred images. This is seen in the cover photo and profile picture. The font that is used is very s p a c e d o u t and is effective and it portrays this 'extra-terrestrial' quality of her music and maybe image. The small of the font also makes you want to really concentrate on the words and take time to read it. Little Boots has also got photos as a link. From the photo we see its a photo of her and her fans, which is good as it connotes she has time for those who appreciate her music. The page in itself with the links, is very to the point. This could mean that the artist doesn't want her fans to fixate on her image and more on her music and how you can get to her music which is highlighted with the black and white bold font and colours which is minimalistic and to the point.

I feel for Rosie's page her personality and music is very bright and colourful so this style of page would not be suitable. However, the bold font and colours for the links is something that would be good for the page as it is directing people to the music. We also would like to make sure the photos are not only personal photos but fan photos, to also show that she has time for her followers and fans.

I feel this photo of Rosie fits this page, as it reflects her song 'Morning Blues' it shows the 'foggy' and 'rainy' state of her mind, yet the red and blue also shows she brings her colourful personality to it.

Amy Winehouse's Facebook Page

Looking at this Facebook Page, we really see the vintage image of Amy Winehouse's music. This is obvious with the retro living room and vinyl in the background. We also see a very 'Girly' image to Amy's page, she sang a lot about love and being in love. So therefore the pink aspect of the page against the black and white majority of the page is really powerful. The font is also very simplistic and not very bold and 'in your face' showing that Amy's music talks for itself and doesn't need an abrasive and obvious font as people know about Amy without that. There is also a 'create your tribute' link which is very affective for the page as it shows you can leave your mark on the hearts of the family and with Amy.

I feel for Rosie's page we will include this feminine touch as she is very sophisticated and feminine in her image and therefore we want that to be obvious. I also feel that a link of where people can email the artist and let their thoughts be known to Rosie.

This photo is perfect for showing Rosie's feminine side as she looks very graceful and elegant which is the image we would like to portray in her music.

Filming Our Animatic

In order to get any idea to what our video would look technically, we decided to shoot our animatic. We were able to do it only after we made our storyboard. Story board includes every single shot which has the description of how would we shoot it and what type of shot it is. The storyboard includes drawing pictures of how presumably our shot would look and giving presumed times of how long each shot would take. To do this we must plan beforehand and know what exactly we are doing.

 

 

  When we were filming our timeline, all we had to do is to focus our camera and find good stationary position for our paper (the story board). In turns, each one of us would have a go on camera and film the paper. We decided to dedicate approximately 10 seconds per shot. This would then give us flexibility to change shots and have the capacity for improvisation as we are editing. The problem which we found whilst filming is that it is hard to keep the shot in frame if the paper is stationary. Therefore, we decided to put it on the floor and film it from above. This gave us sense of security in our shots and we did not have to adjust our camera every two seconds.

    As we started editing. We placed the song first and then started matching our storyboard drawn shots with music. At first, all was well. However, what we ceased to realise is that in stead of matching shots against the lyrics we must match them against the kick drum of the song. My group members have ceased to realize that and we will have to fix later. The reason why we have to match it against the kick drum is because it is a music video and same as musical notes (crotchets, quavers), shots have their lengths as well which must be placed with the beat of the song. Therefore there is something what we must fix in our animatic.

 

Cast List

Name: Dillon

Academic Year: AS

Age: 16

Role: Drummer Boy

We are planning on using Dillon as he is a drummer, therefore will be able to play the part of the drummer boy in our video with ease. We wanted to make sure that we have males to appeal to a female audience, as he is attractive. We also wanted to communicate that it is being filmed in London and London has a diverse cosmopolitan population.

Name: Philippa Barret

Age: 17

Academic Year: A2

Role: Sunbather

Philippa is a dancer, and therefore has the perfect body for a bikini. She is also very agile and angelic so when she moves people will recognise she is a dancer. Philippa is a pretty girl so will attract to the male audience. She is also an actress so will be at ease and will be able to improvise what to do if the scene changes on the day. 

Name: Jemma Warburton

Age: 17

Academic Year: A2

Role: Gardener

We decided to use Jemma as she is a budding actress and is at great ease in front of the camera. We also wanted to appeal to the boys as Jemma is very attractive and will attract the male audience, similar to Philippa, ranging from all ages up to 20s. We also want to get our target audience from the 'united colours of Benetton' and convey the sense that this artist should appeal to everyone, creating an urban appeal, and trying to make her as street as possible. By grounding her from London we should attract all ethnic minorities.

Name: Bo Jackson

Age: 17

Academic Year: A2

Role: Washer

Bo was chosen for our music video as she relates to the 'Girl next door' image that we want people to be able to relate to. Bo is also an actress so will be competent in front of the camera. She is also a very likable person in front and behind the camera so the audience will immediately recognise her personality throughout her scenes and warm to her. We are going for the 60's look and we feel that this will come across similar to Beyoncé below.